Get an independent second opinion on your clinic’s patient acquisition.
You don’t seek a second opinion because you know the first opinion is wrong. You seek one because the decision matters.
Using our in-house 216-point framework, we independently examine eight areas across your patient-acquisition journey to show you what’s working, what may be getting missed, and what deserves attention first.
- 216 checkpoints
- 8 areas
- 25–40 page report
- 90-minute founder walkthrough
Free to apply. 10-minute fit call before payment. No obligation to hire PatientFlow afterward.
You don’t need to change your current agency.
A two-minute explanation of the PatientFlow Audit — from the founder.
You don’t need to be unhappy with your marketing to get a second opinion.
You may already have an agency. You may already be generating enquiries. You may even feel that most of your patient acquisition is working well. That’s fine.
The purpose of the PatientFlow Audit isn’t to prove that something is wrong. It’s to independently examine the complete journey and give you clarity on three things: what’s working, what’s leaking or being missed, and what deserves attention next.
If things are already working well, we’ll tell you that too.
And if we identify opportunities, the report is yours to implement internally, hand to your existing agency, or discuss with us.
Select results from real audit & retainer engagements
216 checkpoints across 8 areas of patient acquisition.
Most marketing reviews look at one channel in isolation. But a patient might discover you on Google, check your Instagram, read your reviews, visit your website, send a WhatsApp enquiry, speak with your front desk and only then decide whether to book.
A weakness at any one of those points can affect the final outcome. That’s why we’ve built an in-house framework covering the complete patient-acquisition journey.
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01 Local SEO & Google Business Profile
28 checkpointsHow patients find you when they’re searching with intent.
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02 Google Ads
34 checkpointsPaid intent capture — structure, wastage, tracking and cost per consultation.
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03 Meta Ads
30 checkpointsWhere much of the discovery happens — creative, targeting, pixel and lead quality.
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04 Social Presence & Authority
18 checkpointsThe credibility surface patients check before they enquire.
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05 Website & Conversion
38 checkpointsThe final evaluation point before a patient enquires.
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06 Reviews & Reputation
18 checkpointsWhat patients see when they decide whether to trust you.
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07 Lead Handling & Follow-up
26 checkpointsWhat happens after the enquiry — response, follow-up and conversion.
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08 Tracking & Attribution
24 checkpointsThe foundation that makes every other finding credible.
8 areas. One complete view of patient acquisition — from the first search to the booked consultation.
Checkpoint counts show how deeply each area is examined — not how important it is.
See sample checkpoints
A representative handful from four of the eight areas — not the full list.
Google Ads
- Search-term wastage
- Geographic targeting configuration
- Negative keyword coverage
- Conversion-action quality
- Landing-page alignment
Website & Conversion
- Above-the-fold treatment clarity
- Mobile enquiry friction
- Doctor credibility signals
- WhatsApp / contact visibility
- Treatment-page CTA clarity
Lead Handling
- Initial enquiry response time
- Missed-call recovery
- WhatsApp first response
- Follow-up cadence
- Consultation positioning
Tracking
- GA4 implementation
- Google Ads conversion tracking
- Meta Pixel / CAPI
- Form and WhatsApp tracking
- Source-to-consultation attribution
We perform 216 checks. You don’t receive 216 recommendations.
A framework creates consistency. Judgement creates value.
We use the framework to identify the relatively small number of issues most likely to materially affect patient acquisition — and then prioritise those findings by importance.
The goal isn’t to overwhelm you with findings. It’s to identify what actually deserves attention.
- What’s already working — and should be protected
- What appears to be leaking, weak or underperforming
- Why each important finding matters
- The evidence behind it
- What should happen next
Six tangible deliverables. One flat fee.
A deliverable you keep — not a 30-minute pitch dressed up as advice. Here’s exactly what lands in your inbox.
25–40 page written audit report
A real document, not a checklist. Yours to keep, share, and act on.
90-minute founder walkthrough call
Every finding explained live, on video, by the person who produced it.
Competitor benchmark
2–3 clinics in your city, compared across all eight areas.
A mystery enquiry to your clinic
We measure your real response time and quality — the leak most never see.
Prioritised action list
What to fix first, second and third — ranked by impact on enquiries.
Quantified leak estimates
How many enquiries each issue is costing you, every month.
Each audit takes 15–20 hours of senior time — mystery enquiries, competitor benchmarking, ad-account teardowns, written analysis. The full ₹12,500 (+ GST) is credited toward your first month if you go on to work with us.
216 checkpoints. Prioritised into a report you can actually use.
The framework gives the Audit structure. The final report gives you clarity.
You receive a real written report — 25–40 pages — and a 90-minute founder walkthrough, not a raw spreadsheet or an automated checklist. Every important finding is explained, evidenced, benchmarked against your competitors and tied to a specific recommendation, so you see exactly where you stand and what to do next.
Yours to keep, share with your team, or hand to your existing agency. It stands on its own, whether or not you ever work with us.
What changes when you fix the right thing.
Anonymised, real engagements. The wins almost never came from spending more — they came from finding the specific leak.
₹4 lakh/month on Meta, healthy leads — but only 12% converting. Two agencies said "spend more."
19% conversion and 34% lower cost per consultation — with ₹0 extra ad spend.
Broad "dentist" spend bringing low-value enquiries. High-margin aligners barely sold.
Aligner enquiries up ~150%, routine traffic recaptured organically — budget redirected, not increased.
A skilled surgeon dragged into a per-graft price war against discount mills.
Average case value up ~62% as positioning shifted off price onto surgeon authority.
One recovered patient usually pays for the audit many times over.
A single high-consideration patient is worth ₹20,000 to several lakh over time. Most clinics we audit are quietly leaking 30–50 enquiries a month they never knew about. Recover even two or three and the audit pays for itself — every month, indefinitely.
Already have an agency? That’s not a problem.
The PatientFlow Audit is a second opinion on your patient-acquisition system — not an attempt to replace your current agency.
Your agency may be responsible for some parts of that system, but the Audit also examines your website, reputation, lead handling, tracking and other areas.
If you already have an agency, you’re welcome to share the findings directly with them.
You don’t pay until step four.
Two human touchpoints before any money changes hands.
You apply
30 seconds form. We learn about your clinic and your current situation.
No paymentWe review
Within 48 hours we tell you whether we’re a fit. If we’re not, we tell you why.
No payment10-min call
Short call to walk you through the deliverable, answer questions, and confirm fit.
No paymentYou pay
Only if you want to proceed after the call. Secure payment, GST invoice.
₹12,500We deliver
Audit report and 90-minute walkthrough within 10–14 days.
10–14 daysThree reasons this is safe to try.
Nothing to apply
Applying takes three minutes and costs nothing. You only pay after a 10-minute call walking you through what’s included.
Credited back
Join us on a retainer within 30 days and the full ₹12,500 comes off your first month. For clinics that do, the audit is effectively free.
7-day guarantee
If the audit genuinely doesn’t deliver what’s promised here, tell us within 7 days and we’ll make it right — or refund in full.
And if we decide we’re not the right fit for your clinic, we tell you honestly — and you walk away having paid nothing.
Doctors on the audit itself.
"I expected a checklist. I got 32 pages that found three things losing me patients I had no idea about."
"The competitor benchmark alone was worth it. I’d been running ads two years not knowing where I stood."
"Honest, sharp, not a sales pitch. They told me directly which campaigns to keep and which to kill."
Each audit is done personally by me. Most agencies hand audits to junior staff or run them through AI tools, and the quality reflects it. To keep the depth our clients expect, I take on a maximum of three audits a week.
This is for some clinics. Not all.
The audit is for you if
- You run an established clinic in dermatology, aesthetics, IVF, dentistry, cosmetic surgery or a similar high-consideration specialism
- You’re already spending on marketing and enquiries are inconsistent
- You have consistent monthly revenue and you’re scaling, not starting
- You want an evidence-based picture before adding more agencies or budget
It’s not for you if
- Your clinic hasn’t launched yet
- You’re a general practitioner or a low-consideration practice
- You’re not currently spending on any digital marketing
- You’re looking for the cheapest possible leads
Questions doctors ask before applying
No. It’s a second opinion on your patient-acquisition system. Your agency may be responsible for some parts of that system, but the Audit also examines your website, reputation, lead handling, tracking and other areas. If you already have an agency, you’re welcome to share the findings with them.
The framework covers eight areas across the patient journey: Local SEO and Google Business Profile, Google Ads, Meta Ads, social presence and authority, website and conversion, reviews and reputation, lead handling and follow-up, and tracking and attribution. Each area is broken into specific checks so the Audit is systematic rather than based on a quick impression. A representative sample of the checkpoints is shown in the framework section of this page.
No. Applying is free and takes about three minutes. You only pay after we’ve reviewed your application, confirmed it’s a fit, and walked you through exactly what’s in the audit on a 10-minute call. Payment happens at step four of a five-step process.
You don’t pay anything and we tell you why honestly. We turn down a meaningful share of applications because the audit isn’t right for every clinic — and we’d rather say so upfront than take money for work that won’t move the needle for you.
A free strategy call is a sales call dressed as advice. The audit is a deliverable — a 25–40 page report and a 90-minute walkthrough you can act on whether you ever work with us or not. The output exists independently of the relationship.
No. The 10-minute call has one purpose: to walk you through what’s in the audit, answer your questions, and let you decide whether to proceed. We don’t pitch retainer work on it. If you want to discuss retainer engagement, that conversation happens after the audit is delivered, not before.
If you genuinely feel the audit didn’t deliver what was promised on this page, write to us within 7 days of delivery and we’ll work with you to fix it — or refund in full.
No. Some clinics work with us afterward, some implement the recommendations themselves, and some hand the report to their existing agency. All three are common. The audit is the product, not a tripwire to a bigger sale.
10–14 days from payment. Each audit is personally produced by the founder, and we cap at three per week. If we’re full when you apply, we’ll let you know the wait — typically 2–3 weeks — and you can decide whether to join the waitlist.
Yes. Once delivered, the report is yours. Most clinics share it internally with their marketing lead, agency, or partners — that’s expected.
Get an independent second opinion on your patient acquisition.
Three minutes to apply. Two human touchpoints to confirm fit. One report that shows you what’s working, what may be getting missed, and what deserves attention first — whether or not you ever work with us.
₹12,500 + GST · payable after the 10-min call · credited if you join us on a retainer